Wharfedale View
Selling the best land in Yorkshire
Category
Property
Deliverables
Brand Identity
Naming
Marketing Support
Print Design
Website Design & Development
Motion Design
Experts in identifying land for development, ceg: partner with landowners to secure planning permissions for residential and mixed-use schemes across the UK. We were commissioned to develop a brand and vision for their latest offer, a prime residential development plot in one of the most sought after areas in North Yorkshire.
Presented for sale as Wharfedale View, we developed the name, strategy, brand identity and marketing material to help promote and sell this once in a generation opportunity.
The rich story of Wharfedale View (including the remains of a Roman marching camp) was told through the delivery of a luxury, aspirational brand and supporting collateral.
Based around a monogram, composed from the ‘W’ & ‘V’ of Wharfedale View, the identity is also symbolic the meandering path of the River Wharfe (on which the site sits), and the flowing hills of the surrounding countryside.
As part of the project we delivered naming, branding, website design and development (complete with a secure, private data room), illustrations, printed and digital marketing brochures and drone video composing.
Putting Wharfedale View on the map
With a tight schedule in place the marketing materials needed to exist digitally but also in print. We created a brochure system flexible enough to be reworked for a small run of printed brochures that were sent to interested parties.
To aid with clarity of information we developed a bespoke, expressive map style for use online and within the marketing brochures. These infographics brought consistency across all touchpoint and carried the colours and details of the brand aesthetic.
A home online
With such an exclusive and highly sensitive site on offer it was important to share the vast amounts of data securely. A micro-site, complete with dynamic content management system, was developed that contained a secure, password protected data room. This allowed ceg: to update the documentation and content as the sales process developed whilst also allowing potential buyers access to the legal and technical information they needed, when then needed it.
