The finest legal support for the world we live in
Category
Professional Services
Legal
Deliverables
Brand strategy
Brand platform
Visual identity
Brand development
Brand rollout
Art direction
Film production
Web Design
The challenge —
With over 10,000 regulated law firms in the UK, standing out from the crowd is a very tough challenge. Switalskis had been in business for 30 years and was already one of the largest in Yorkshire. But its profile didn’t match it achievements, and the directors have big ambitions. How can we use brand to help unlock it’s potential?
The solution —
Switalskis is a caring, supportive, family-focused law firm. When others say, ‘it’s all about people’, this firm really means it. From colleagues to clients, often facing challenging personal circumstances, embedding people was our idea No.1. The images we have chosen are very real, and of people enjoying life rather than suffering. This brand is about living a better life, with the support of Switalskis.
Integral to Switalskis’ service is simplifying the complex nature of what they do for their clients. This mantra of ‘simplifying complexity’ became a key part of both the strategic and design approach for the Switalskis brand, starting with some subtle refinements to their logo.
Building on strong foundations
Switalskis wanted to retain elements of their identity to enhance brand recognition. We developed a visual identity system that builds on their identity while evolving the brand for future growth.
Alongside our ‘real people, real lives’ image concept our respectful yet revolutionary approach defined a robust colour and typographic framework that supports all business operations and remains recognisable to existing customers. Together, this considered approach added up to a significant face-lift.
Humanising Complexity
In line with our brand pillars and proposition, we wanted to help Switalskis connect with the clients in more personal ways. We partnered with the Switalskis Child Abuse team to develop a series of informative legal process films that gently support and guide their clients through complex and sensitive cases.
