Saneux
For the mind, body & soul
Category
Lifestyle
Property
Deliverables
Brand Strategy
Copywriting
Identity Development
Brand Guidelines
Corporate Literature
Catalogue Design
Saneux is a high-end bathroom manufacturer based in London, operating in the contract, B2B and B2C markets. We were engaged to help them achieve their ambition of becoming a household name in the bathroom interiors sector.
Following close consultation with key stakeholders we defined their market position and brand platform before developing an inspiring master brand that elevated customer perceptions and increased desire.
With the existing logo in-use across a multitude of touchpoints: from corporate stationery through to ceramics, cabinets and brassware, it was important for the new design to respect the existing design and make any transition seamless.
Rather than designing a new logo, we made a series of refinements to the spacing, sizing and contrast of the existing design, to guarantee a more balanced and considered aesthetic. While these changes were subtle, they enhanced the feeling of quality, established the tone for the brand and distinguished their offering from the competition.
Bathrooms for Life
The underlying brand concept explores the importance of water and the role that Saneux products play in our daily interactions with this precious liquid.
To visually articulate the concept, we curated an emotive suite of water-inspired images that evoke rejuvenation and relaxation. An invigorating brand colour palette, carefully sampled from these images, allowed us to develop a brand that is fresh, modern, desirable and connected with the lifestyle of Saneux’ clients.
