Saneux

Category

Lifestyle

Property

Deliverables

Brand Strategy

Copywriting

Identity Development

Brand Guidelines

Corporate Literature

Catalogue Design

 

Saneux

For the mind, body & soul

Saneux is a high-end bathroom manufacturer based in London, which operates in the contract, B2B and B2C markets. We were engaged to help them achieve their ambition of becoming a household name in the bathroom interiors sector, by elevating brand perceptions, defining their market position and brand platform and developing an inspiring master brand.

Saneux Tube Billboard 1_2360x1370-2

With the existing logo in-use across a multitude of touchpoints: from corporate stationery through to ceramics, cabinets and brassware, it was important for the new design to respect the existing design and make any transition seamless.

 

Rather than designing a new logo, we made a series of refinements to the spacing, sizing and contrast of the existing design, to guarantee a more balanced and considered aesthetic. While these changes were subtle, they enhanced the feeling of quality, established the tone for the brand and distinguished their offering from the competition.

mono-saneux-before-after-2360x1370-2

Bathrooms for Life

The underlying brand concept explores the importance of water and the role that Saneux products play in our daily interactions with this precious liquid.

 

To visually articulate the concept, we curated an emotive suite of water-inspired images that evoke rejuvenation and relaxation. An invigorating brand colour palette, carefully sampled from these images, allowed us to develop a brand that is fresh, modern, desirable and connected with the lifestyle of Saneux’ clients.

MONO_SANEUX_2360x1370_8
mono-saneux-strapline-makeup-2360x1370
test
MONO_SANEUX_2360x1370_26
MONO_SANEUX_2360x1370_25
MONO_SANEUX_2360x1370_16
mono-saneux-cover-optim
mono-saneux-spread-1-optim
test
mono-saneux-spread-8-optim
mono-saneux-spread-7-optim
MONO_SANEUX_2360x1370_11
MONO_SANEUX_2360x1370_17
MONO_SANEUX_2360x1370_19-optim
mono-saneux-magazine-2-2360x1370-optim
MONO_SANEUX_2360x1370_18

Have a project you'd like to discuss?

Get in touch