Northern Bloc is the ice cream alchemist. Creating bold-flavours, using only the best, natural and responsibly-sourced ingredients for incredible tasting ice cream.
Approached by co-founders Dirk and Josh, we were tasked with repositioning their brand to help them secure key shelf space within major UK retailers. Previously selling through craft ale bars, local theatres and their reclaimed ice-cream van, the indie start-up had a brand that predominantly appealed to a niche audience.
To meet Dirk and Josh's vision of inspiring an ice cream revolution, the brand needed to take the next step. Having previously rebranded a major supermarket chain and developed packaging for a diverse range of consumer products, we drew on our retail experience to analyse and develop the NBLºC brand.