Echoes of Japanese folklore
The Challenge —
To develop and design a new spa and wellness concept for Mitsui Ocean Cruises known for delivering luxury cruising experiences steeped in Japanese culture. Their newest ship, the Mitsui Ocean Fuji, launched in December 2024 and aimed to set a new standard for wellness-centric cruises in Asia delivering a truly memorable customer experience.
We were entrusted to create a harmonious and immersive experience for Kodama Spa & Wellness that complements the Mitsui brand identity, whilst appealing to their predominantly Japanese guests.
The Approach —
“Kodama” refers to the echoes and sounds heard in nature, especially within forests and trees. In Japanese folklore it is also described as the spiritual presence within the serene woodlands.
The exclusive Kodama spa, a wellness sanctuary inspired by Japan’s ancient forests, should offer guests a holistic approach to relaxation and rejuvenation during their voyage with treatments crafted from centuries-old Japanese wellness traditions.
Our vision for Mitsui’s guests was to feel like they are part of a relaxing spiritual journey, that nourishes body and mind, as they explore Japans dramatic landscape and vibrant cities. A sanctuary that blends natures tranquility with the serene spirit of the Japanese forests, to create an immersive wellness experience.
The Solution —
Our concept of Forest Serenity used calming, earthy colours and sensory woodland textures to create a serene and restorative ambiance. The creative captures the forest’s unique character in its purest form.
The brand symbol, inspired by the genko leaf and naturally occurring geometric shapes, embodies positivity and renewal.
Kodama is more than just a spa; it’s a space that embodies the serenity of traditional culture, creating a lasting impression that complements the journey through Japan’s landscapes. Guests are invited to engage with wellness philosophies and return from their voyage feeling revitalized and connected to the spirit of Japan.