JT Lifestyle Homes are not your usual property developer; they’re an independent business with an alternative approach that opens up high quality homes to everyone. Alongside building affordable housing, they believe everyone should have the right to own their home, not just rent it, and have developed their own unique zero deposit, rent-to-buy scheme.
JT Lifestyle Homes initially approached us to help them build a brand that would communicate their warm and approachable nature to their audience, reflect their philosophy and demonstrate their humanitarian approach to property development.
We developed an approach with a strong tone of voice that used language to turn negatives into positives through honest and powerful messaging. Paired with a fresh pastel colour palette and linear graphic illustrations, the outcome was unique and compelling. The new brand was also flexible enough to be rolled out across every touchpoint: from marketing brochures, hoardings and apparel to the new website.