We immediately understood the importance of rebranding with consistency and striking a balance between the new leadership team’s future ambition and the business’ rich heritage. We also identified the need for a new name.
By closely collaborating with the senior team, we were able to clearly understand the new business’ direction, and distil the original name Cotswold Business Interiors down to Cobus. We then treated the new brand proposition with the same considered approach, taking cues from previous visuals and blending them with simple, bold strokes.
Through this process of gradual adaptation, we ensured Cobus remained true to its origins, yet showcased the renewed simplicity and clarity of its future.