Cobus
An inspiring brand for inspiring spaces
Category
Property
Deliverables
Identity Design
Brand Strategy
Naming
Brand Guidelines
Print Design
Website Design & Development
Cobus is a family-run interiors business that works closely with clients to create environments that inspire the people using them. After 40 years of quality service and steady growth, the time came for the family’s younger generation to take the reins. The new team were eager to develop a new brand that reflected this change of perspective and bring the business into the present and achieve national growth.
Respecting the origin. Reimagining the future.
We immediately understood the importance of rebranding with consistency and striking a balance between the new leadership team’s future ambition and the business’ rich heritage. We also identified the need for a new name.
By closely collaborating with the senior team, we were able to clearly understand the new business’ direction, and distil the original name Cotswold Business Interiors down to Cobus. We then treated the new brand proposition with the same considered approach, taking cues from previous visuals and blending them with simple, bold strokes.
Through this process of gradual adaptation, we ensured Cobus remained true to its origins, yet showcased the renewed simplicity and clarity of its future.
One year post-launch, Cobus saw a 60% growth in revenue, followed by a further 30% in year two.
Less than two years post launch, Cobus achieved an impressive ROI of 2000% against the cost of their rebrand.
Making digital match
Cobus wanted to bring its website in line with the new brand and ambition. Our solution was to build a fully-responsive, high-performing site that reflected their progressive identity, and featured a clever, clear and focused design that interacted with the customer as they scrolled. Designed with WooCommerce, the site allowed us to develop a Style Board feature, allowing users to curate a custom selection of products before obtaining a quote.
