Coach House Pianos
Beautifully orchestrated
Category
Lifestyle
Retail
Deliverables
Brand Identity
Brand Strategy
Art Direction
Tone of Voice
Brand Guidelines
Marketing Support
Print Design
Web Design & Development
Coach House Pianos is the UK’s leading piano supplier, specialising in beautifully restored and refurbished instruments for musicians of all abilities.
Having partnered with the Coach House Pianos team on various projects over a number of years, from defining and writing their brand platform, to developing their identity, we were once again commissioned to reposition the brand through the design and development of a new website.
Playing to the brand’s strengths
Coinciding with the opening of their new experience space in Chelsea, London, Coach House Pianos decided to move their brand in a new direction.
With decades of musical experience between them, the team intuitively understood the level of investment their clients were making when buying a new instrument and wanted their brand collateral and marketing touchpoints to reflect this.
We developed a set of brochures outlining the Coach House offering from the ground up. Finished in luxurious buckram embossed paper, with colourful accents, the brochures reflect the luxury of a grand piano.
