Budweiser Budvar
Greetings from the Republic of Beer
Category
Food & Drink
Deliverables
Website Design & Development
UI/UX Design
Brand Development
Retouching
Global Rollout
Budweiser Budvar are the original Czech lager brand, and to this day, are still based in the city of České Budějovice in the Czech Republic.
Following a development and repositioning of the brand we were commissioned by content agency Untold to design and develop a new global platform to tell Budweiser Budvar's unique brand stories.
Developed as a WordPress multisite, we developed six new story-led websites for the brand. Due to global licensing laws each site required it’s own branding and content and needed to be in it’s native language. Using the latest geo-location logic we delivered a suite of websites that now cover over 70 territories globally.
An immersive timeline
To tell the rich history of Budweiser Budvar we developed an interactive timeline, featuring horizontal and vertical parallax motion, allowing the user to navigate through the years. To enrich the details we developed a series of illustrations and graphics to bring the history to life.
