Bode

Elevating guest experiences

Deliverables

Strategy

Brand Identity

Print Design

Digital Design

The challenge —
Bode creates bespoke, high-quality furniture across the luxury living and hospitality sector, with a holistic service offering from concept and design, through to manufacture, delivery, and installation.

We were approached with the brief to rebrand and reposition Bode, whilst highlighting the decades of industry experience and expertise within their team. With the goal of expanding their client base into the luxury sector, the new brand needed to align with the needs and desires of their customers.

The approach —
Bode’s invaluable knowledge for delivering the right solution, through tried and tested manufacturing partners, is integral to their success. The new, elevated brand had to exude confidence and reassurance, to deliver an aligned luxury experience.

We set out to talk the 5-star language their customers are familiar with, focusing on the experiential side of hospitality, to deliver the aspirations and vision of their clients and customers alike.

The solution —
The renewed visual identity focuses on simple, spacious layout, and complementary colour, allowing the interior imagery and reassuring tone of voice to take centre stage.

Built on a strong strategic platform, we delivered a suite of tactile printed stationery, focusing on texture and materiality, to highlight the impact that small details have on elevating experiences. A methodology that was applied across all brand applications including website and social media to ensure the same refined experience at every touchpoint.