Homes that positively impact health and happiness
Category
Property
Residential
Deliverables
Brand Strategy
Visual identity
Brand development
Brand rollout
Copywriting
Illustration
Consultancy
The challenge —
Home is no longer a place simply to call your own: it’s where we live, learn, train, game, entertain, work, play, share, and unwind. And while our lives, and the world around us, have moved forward, the design and branding of our homes has remained unchanged. Introducing a new brand into a congested market has been challenging, but also a significant opportunity.
The solution —
The Banks Homes brand is built on three pillars. Inspiring design is delivered by premium fittings, higher specifications generally, and light and ample interiors. The new homes are some of the most sustainable and energy-efficient out there, evolved for the future. And even the most beautiful home can feel out of place in the wrong setting – so Banks Homes only build in locations that are close to everywhere.
The big idea —
To create new homes that enrich our customers’ lives.
The visual identity brings the positioning and brand strategy to life. The combination of logo, typefaces, colour palette, lifestyle photography, graphic patterns, and tone of voice creates a fresh, modern look-and-feel, that includes people at it’s heart. As we say, Banks Homes are not designed for life but by life.
Banks Homes Head of Sales & Marketing, Aisling Ramshaw, is very excited by the opportunity:
“In our industry, having a thoughtfully crafted and beautifully designed brand is vital to the success of any project or company—and MONO exceeded all expectations, both strategically and creatively.
Buying a home is one of the most significant purchases in life, and the trust and connection a brand builds with potential buyers cannot be overstated. Thanks to MONO, our new brand perfectly reflects the exceptional quality and service we deliver through our properties.
From the very beginning, MONO demonstrated a deep understanding of our vision. Their careful research and meticulous design have resulted in a brand we are truly proud of. We couldn’t be more delighted with the outcome.”
