Liberty Blume’s Hero Shoot

Just under two years ago, we sat down with a blank canvas and an idea. A name didn’t exist yet. A brand didn’t exist yet. Nothing did. What followed was one of those projects you don’t forget – the creation of Liberty Blume from the ground up, identity and all. Now, as Liberty Blume strides with real confidence into one of the most competitive marketplaces around, we decided it was time to give that identity the visual impact it’s always had coming.

Here’s the thing about competing with the Big Four – Deloitte, Accenture, PwC and EY. You don’t do it by blending in. You don’t do it with a Getty subscription and crossed fingers. You do it by owning every inch of your brand. So that’s exactly what we set out to do: ditch the stock, build something real, and create a suite of hero assets that couldn’t belong to anyone else. Entirely, unapologetically Liberty Blume.

For a shoot like this, the crew either makes it or breaks it. We weren’t taking any chances. We brought together a team with serious credentials across corporate, TV and media production – people who don’t just point a camera, they shape a story. Our longtime photography partner Richard Moran has carried his lens across the globe for brands like GSK and Avery Dennison, making images that don’t just look great on launch day but hold up for years. DoP and cinematographer Louis Carraz took the reins on moving image, bringing a filmmaker’s instinct to every setup. Together, they were formidable.

Then came locations – and this one kept us on our toes. We needed spaces with genuine global business gravitas, but nothing so iconic it screamed ‘that’s definitely Leeds, actually.’ London was off the table given our timeline, so we went local and went deep. With our local knowledge, a solid chunk of research and a brilliant steer from Screen Yorkshire, we landed two gems: a rooftop terrace with proper city views that gave us the kind of outdoor drama money usually can’t buy, and – in what felt like the universe lending a hand – Liberty Blume’s own brand-new city centre office, a sleek, contemporary space practically on our doorstep.

The shoot itself was a single, brilliantly executed day. Four models from Face Agency, Tim, Amer, Christina and Sam, were carefully selected to embody the clients ICPs – CFOs across corporate and Private Equity landscapes – and given a persona brief to help them get fully into character. Casting at this level matters, These weren’t just faces, they were the living expression of a brand positioning and we needed people who could actually live in that moment, not just stand in it.

And the rest of the crew? Honestly, a joy. Phil and Ed from The Good Guys held production together with the kind of unflappable calm that keeps a shoot moving. Abigail Turner and Zoe Tilston made sure every face and every outfit was exactly right. And Vinny Cowper – the gaffer who quietly makes everything look better than it has any right to – did what he always does.

The results are something we’re genuinely proud of. Images and moving content that will carry Liberty Blume across their website, pitch decks, campaigns and beyond – not just as visuals, but as a proper statement of intent.

Thank you to the full crew for making this shoot run smoothly and deliver great results: Creative Director: Richard Bassett | Associate Creative Director: Max Gregory | Client Director: Liz Mason | Photographer: Richard Moran | Assistant: Iggy Smalls | DoP: Louis Carraz | Production: Phil & Ed, The Good Guys | Talent: Tim, Amer, Christina, Sarah — Face Agency | Hair & Make-up: Abigail Turner | Styling: Zoe Tilston | Gaffer: Vinny Cowper